Why Africa Is the New Japan

Luxury travel in Africa inspiration - serene cultural architecture and panoramic views in Japan, reflecting the similarity to travel and curated experiences in Africa

Luxury travel in Africa is being redefined by culture, cuisine and meaning. Discover why Africa is attracting the same travelers drawn to Japan.

Inara Camp

Luxury star bed experience at Inara Camp with open-air canopy overlooking the savannah at sunset

Inara Camp blends modern comfort with desert spirit on Agafay’s ochre slopes, featuring luxury tents, a heated lagoon, and star-lit dining.

Royal Mansour

Royal Mansour Marrakech grand riad entrance courtyard with intricate Moroccan tilework, carved cedar doors, flowing white drapes and central fountain in the heart of the Medina.

Royal Mansour Marrakech is an opulent urban sanctuary offering private riads, Michelin-level dining, and bespoke Moroccan hospitality.

Luxury Journey Through Morocco

Morocco Adventure under night skies and stars Moroccan luxury safari. Luxury desert camp at night surrounded by sand dunes and stars

Uncover Morocco’s rich history, from winding medina alleys and Sahara desert camps to sunrise hot air balloon flights over Marrakech.

Culinary Journey to Morocco

Discover the distinct flavors of Morocco on a 12 Day Culinary Journey to Morocco for an authentic experience

Embark on a culinary odyssey through Morocco, where every dish tells a story and every spice unlocks a new adventure.

Karawan Riad

Panoramic sunset view over the Fes medina from the rooftop terrace at Karawan Riad, showcasing traditional Moroccan architecture and city skyline.

For discerning travelers to the vibrant city of Fes, Karawan Riad offers an intimate and stylish base from which to explore.

Itran Royal Camp

Itran Royal Camp luxury desert lounge terrace with white canvas tented suites and sunset views in Morocco

Itran Royal Camp offers a luxurious stay for your thrilling desert getaway on the edge of the Sahara in Morocco.

Four Seasons Casablanca

Four Seasons Hotel Casablanca grand exterior entrance at dusk with palm-lined walkway and illuminated modern façade overlooking the Atlantic

The Four Seasons Hotel Casablanca exudes luxury and is the perfect base from which to explore this vibrant Moroccan metropolis.

Unique Experiences

vibrant culinary display highlights the rich cultural tastes of a Culinary Safari.

Beyond the classic safari, photograph iconic vistas, savor world-class cuisine, cruise remote waterways, and track Africa’s rarest birds.